Netflix UI project
Briefing
Target Audience: The primary target audience for the Netflix website and app comprises users interested in streaming movies and TV shows. The app should cater to people of all ages and interests, thus requiring a user-friendly and appealing interface that appeals to everyone.
​
User Experience: User experience is paramount when it comes to streaming apps and websites. The design should focus on creating an intuitive and seamless user experience that is easy to navigate. The app should be easy to download, install, and use, performing smoothly on both mobile and desktop devices.
​
Brand Identity: Netflix's brand identity is of utmost importance; therefore, the app and website must reflect the company's identity. This involves using the correct colors, typography, and images to create a cohesive and recognizable brand image.
​
Home Screen: The home screen of the app and website should be designed to provide users with easy access to the content they want to watch. This could include categories like "Recommended for You," "Recently Added," and "Top Picks." The home screen should also feature a search bar that allows users to search for specific titles.
​
Content Pages: Content pages should be designed to provide users with all the information they need about a particular movie or TV show. This includes a synopsis, information about the cast and crew, ratings, and reviews. The pages should also feature trailers and clips that allow users to preview the content before they start streaming.
​
Navigation: Navigation is critical when it comes to streaming apps and websites. The app should be designed to make it easy for users to find what they are looking for, whether it's a specific movie or TV show or a specific genre. Navigation should be intuitive and user-friendly, with clear categories and subcategories.
​
Personalization: Personalization is a key feature of the Netflix app and website. The app should be designed to learn from users' viewing history and make recommendations based on their interests. This may include personalized suggestions for movies and TV shows, as well as recommendations for new content based on what they have watched in the past.
​
Accessibility: The app and website should be designed to be accessible to all users, regardless of their abilities. This may include features such as captions, audio descriptions, and high-contrast mode.
Desktop Wireframe
